Industry
Fintech
Service
– UX Design
– Web Developement
Process
Competitive Research, Wireframing, Mockups, Prototyping, Iteration, Design System, Style Guide, WordPress Web Development, Analytics, SEO
The scope of this project is to apply the new design to the website and bring content up to date with current information. The project will begin at the design phase demonstrating new goals by using wireframe and website mockups. Then working on development. The new homepage will have an animated asset created for the main banner and a video for the How It Works section.
The Goal:
- Improve user experience, interest and engagement
- Increase lead capture
- Bring more revenue
- Highlighting technical advantages
- Presentation tool
- For sales agents to access current software information
- Improve and modernize design and layout
- Improve SEO so Alpha products can be found easily via search engines
- Give access to website analytics
Iterative Process
Evaluation
Requirements
Design
Implementation
Testing / Review
Prospect
New prospects should be able to access product demo and prospects already familiar with the product should be able to use the website to easily communicate inquiries.
Sales Agent
A sales agent should be able to use the new website for marketing and training purposes
Dev Team
Internally, assigned dev team members should be able to easily log in and make adjustments
User Stories
As a user new to the product, I want to be able to view the product demo, so I can find out if the product is right for me.
As a user already familiar with the product, I want to be able to send an inquiry, so I can get in touch with someone who could get me started.
As a sales agent, I want to be able to use the website as a resource, so I can market the product and train other sales agents.
As a corporate development team member, I want to be able to have website backend access, so I can make adjustments.
Competitive Research
We reviewed the websites of 4 competitors and their offerings, business sizes, target audience, and unique value propositions. Then wrote down positive and negative features and rated features. We reviewed desktop and mobile experiences, user flow, navigation, branding, and content placement.
Websites reviewed:
- grow.com
- marqeta.com
- primer.io
- memberstack.io
Wireframes
Combining user goals and needs, and our observation of top competitors’ websites we shared wireframes of the homepage with stakeholders and iterated on their feedback until the final version was approved.
Mockups
Design Purpose
- Decrease the number of clicks
- Improve lead capture
- Improve visual interest and user engagement
- Updated modern design elements
- Design consistency
- Improve the overall user experience
- Highlighting technical advantages
- Improve SEO
- To show an organic story of Alpha’s products, advantages and achievements
- To improve the showcasing of Alpha product
Mockups were created and shared with stakeholders for feedback. Once the homepage design was approved we moved on to creating mockups for other pages.
Sitemap
Performance
- The website runs at an optimum speed (I used Page Speed Insights to analyze and adjust any errors) and provides fast download speed
- The system is capable of supporting high-traffic
- The website runs without interruptions while the WP platform and individual plugins are being updated or pages edited
Security
- The website provides secure passworded access to the administrator area used by the dev and design team
- Password-protected access to front-end pages only for invited users
- SSL certificate for secure user browsing
Supportability
- Cross-browser compatibility
- Multi-device compatibility
Reliability
- Hosting – The website is hosted on a secure server with an active SSL certificate
- Domain Name
- WordPress Theme
- WordPress Plugins
Let’s Get In Touch
Contact us today for a free consultation and cost estimate for your project. We work with companies in all industries, and sizes.
Call Now: 239.398.2374
Bank of New Zealand Projects
In Fintech UI / UI Design / UX Design
Alpha Fintech Case Study
In Case Studies / Fintech UI / UI Design / UX Design / Web Development / Wordpress
Lake Rosseau Real Estate
In Graphic Design / Real Estate Web Design / UI Design / Web Design / Web Development / Wordpress
BistroMD
In Branding / Graphic Design / Product Design / UI Design / UX Design / Visual Design / Web Design / Web Development
Lake of Bays Real Estate
In Graphic Design / Real Estate Web Design / UI Design / Web Design / Web Development / Wordpress
GCIP Naples Port Royal
In Graphic Design / Real Estate Web Design / UI Design / Web Design / Wordpress
myBistroMD
In Branding / Food & Beverage / Graphic Design / UI Design / Web Design / Web Development
Novatti Payment Page
In Fintech UI / UI Design / Visual Design
Alpha Hub UI
In Case Studies / Fintech UI / UI Design / UX Design / Visual Design / Web Development